19 DEC 2009

The 1981 Logo

1981 News, Public Interest posted by Joshua Geiger

It's always nice to know why someone does something, and since I'm in the logo design business, I figured I would explain a little about my logo and why I went with "1981" in the first place.

To understand the reasoning behind the creation of the 1981 logo (fig. 1.1), you should know that I believe the more energy and symbolism one puts into something, the better the chance he/she will have of success. I put a lot of intentional, relevant and direct symbolism in just about every aspect of my life. This philosophy is what drove me to find the most important part of my life, in order to incorporate whatever that might have been into my logo. So, I chose the year I was born, 1981. My birth of course symbolizing the beginning of my life and everything from that point on. I knew creation was going to play an important role here, specifically because of what I do, create brand identities… logos.

I needed to use the numbers 1, 9, 8, and 1. Where the real symbolism comes in, is what you can create with the logo itself (simplicity was key in the font design because there is a recurring theme of breaking elements and concepts down to their most rudimentary form, mimicking what is done in the logo design process). With the introduction of unity, if you align each element (number) vertically, then horizontally to create one symbol, you will create a simple Sun Cross (fig. 1.2).

Fig. 1.1

Here you have the full logo before collapsing the elements into one piece.

Fig 1.2

Here you have the collapsed logo creating the Circle Cross.

This "Sun Cross" is actually the "Cosmic Circle Cross", or the "Simple Cross of the Cosmos". This Cosmic Cross was probably mans earliest symbol of companionship with the Cosmos and existence. It is a recognition sign of Divine Order throughout the Universe. As our understanding of the complex spiritual structure of creation progressed, this simple Cosmic Cross became the famous Tree of Life. As a side note, the Sun Cross is sometimes referred to as the Celtic Cross. This cross is much older than official Christianity, being a representation of the Sun and the quarternal cycle of the seasons and compass (North, East, South, West). Nordic Odin and Teutonic Wuotan or Woden was the supreme god of the Nordic religion before Christianity. Odin was the god of art, culture, warfare, and the dead; depicted as an old, one-eyed man with two ravens as his intelligence agents and messengers. This cross over time has been known to represent the beginning, birth, the babylonian sun god, power, godhood and planet Earth.

This is all very important because it fits so well with what I am trying to accomplish with 1981. I create logos. Most of the time, from nothing more than a couple brief descriptive sentances. Basically, the creation of the 1981 logo should have been the equivalent of a metaphysical birth, out of which, a successful business was born. You can see this Cosmic Cross as my Favicon above in the URL address bar of your browser. So, basically if you take the year I was born, combine the numbers to create one symbol, you get the oldest representation of creation humanity knows, which I think fits my business quite well.

Well, I hope that was somewhat informative and enjoyable to read. Thanks for your interest! :D